Privacy Policy

1. Introduction

Techno Evolution UK Limited ("we," "us," or "our") is committed to protecting the privacy of every individual who visits our website or uses our IT support and computer maintenance services. This Privacy Policy describes in detail the types of personal data we collect, the purposes for which we process that data, and the rights you have regarding your personal information.

Our registered office is located at 11 Orchard Drive, Edgware, HA8 7SE, United Kingdom. You can contact us at any time regarding privacy matters by emailing [email protected].

This policy applies to all users of our website, regardless of location. We take particular care to comply with the General Data Protection Regulation (GDPR), the UK GDPR, and the Privacy and Electronic Communications Regulations (PECR). Changes to this policy will be communicated via a homepage banner at least 14 days before taking effect.

2. What Data We Collect

We collect the following categories of personal data through our website and services:

• Full name - provided when you submit a contact or support request form
• Email address - provided via forms for communication purposes
• Phone number - provided optionally via forms for follow-up contact
• IP address - collected automatically when you visit our website
• Browser type and version - collected automatically for analytics and compatibility purposes
• Device type and operating system - collected to optimize your browsing experience
• Cookies and tracking identifiers - used for analytics and advertising measurement
• Usage data - pages visited, time on site, click paths, and navigation patterns
• Form submission content - the message or description you provide when requesting support
• Conversion events - records of form submissions, calls, or other actions taken on the site

3. Legal Basis for Processing (GDPR Article 6)

We process personal data based on the following legal grounds under the GDPR:

• Contact form data: Consent (Article 6(1)(a)) and, where a service relationship exists, performance of a contract (Article 6(1)(b))
• Analytics data: Consent (Article 6(1)(a)) - activated only after you accept analytics cookies
• Marketing and remarketing data: Consent (Article 6(1)(a)) - activated only after you accept marketing cookies
• Security and fraud prevention: Legitimate interest (Article 6(1)(f)) - to protect our website and users from unauthorized access and abuse

4. Cookie Categories

We divide the cookies used on our website into three distinct categories:

5. Marketing Cookies: Detailed Disclosures

5.1 Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

5.2 Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

5.3 Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

5.4 YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

5.5 Tracking Technologies

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

5.6 Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

5.7 Technologies in Use

Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

5.8 Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

5.9 Cookie Preference Management

You can manage your cookie preferences at any time by clicking the Manage Cookie Preferences link found in the footer of every page on our website. This will open a panel where you can accept or reject each category independently.

6. Consent Requirements

Our cookie consent banner offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." Marketing and analytics cookies are not activated until you click "Accept All" or selectively enable them through the preferences panel. Your choice is stored in your browser's localStorage for 12 months. The banner can be dismissed without accepting, in which case only essential cookies remain active. The banner links directly to this Privacy Policy.

7. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

8. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our IT support services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message describing your IT needs or technical issue.

Legal basis: Consent (GDPR Article 6(1)(a)) and, where a service relationship exists, performance of a contract (GDPR Article 6(1)(b)).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

9. Google Services and Advertising

This website uses the following Google services:

• Google Analytics 4: Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

10. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

11. Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Specific retention periods by category:

12. User Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights regarding your personal data:

• Access (Article 15): Request a copy of data we hold about you
• Rectification (Article 16): Correct inaccurate or incomplete data
• Erasure (Article 17): Request deletion ("right to be forgotten")
• Restriction (Article 18): Limit how we process your data
• Portability (Article 20): Receive your data in a structured, machine-readable format
• Objection (Article 21): Object to processing based on legitimate interest
• Withdraw consent (Article 7(3)): Revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

13. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

14. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

15. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

16. Landing Page Integrity Statement

The content of this website accurately represents the IT support and computer maintenance services advertised by Techno Evolution UK Limited. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

17. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will display a prominent notice on our homepage at least 14 days before the updated policy takes effect.

We encourage you to review this policy periodically to stay informed about how we protect your personal data.

18. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us: